THE TRUTH ABOUT GROWING A BUSINESS: 
WHY I ALMOST QUIT
A couple of weeks ago, we had a record-breaking launch that outperformed my income from many years in just a single week.
We enrolled short of 1,400 Kaizen students and we more than 2x our previous season's enrollees.
Add to that my personal record of closing 400 people the night of the webinar day itself.
Knowing na wala naman ako sa wealth industry, it's pretty cool to be sharing such numbers.
Kasabay pa nyan yung pagtaas din ng # of team members and now we're nearly 80 people in total.
Now, you might think I am all gleeful and happy that I was able to scale the business to this level.
But you're wrong.
The truth is...
I was burning inside and experiencing the biggest stress of my life.
𝗛𝗢𝗪 𝗜𝗧 𝗦𝗧𝗔𝗥𝗧𝗘𝗗
So I can paint for you the full picture of what happened and why I dreadfully came to this point..
Let's circle back muna two seasons ago.
We were at the beach, celebrating the end of the successful Kaizen Season 3. Around 80 people (a combination of my team and students) were there and we were having the best time of our lives.
There were games, team building activities, awarding, walwalan (sila), and staying up 'til morning.
At sa sobrang saya, I found myself wondering:
"𝑊ℎ𝑎𝑡 𝑖𝑓 𝑛𝑒𝑥𝑡 𝑠𝑒𝑎𝑠𝑜𝑛, 𝑚𝑜𝑟𝑒 𝑡ℎ𝑎𝑛 1,000 𝑎𝑛𝑔 𝑚𝑎𝑔-𝑒𝑛𝑟𝑜𝑙𝑙?"
It was a scary question for me because we only had 7 main team members back then, and there's no way we would be able to handle 1,000 if mangyari man yun.
However, I LOVED the idea of serving more than a thousand people per season and I felt eager to know what that actually feels.
So, when our next Strat Plan came around, my proposal was to reach out to our former students for help, seeing it as the easiest yet most impactful move we could make.
And it turned out, I was right.
Suddenly, our team grew from under 10 members to a whopping 50.
"𝑃𝑟𝑜𝑏𝑙𝑒𝑚 𝑠𝑜𝑙𝑣𝑒𝑑!" I said. Or so I thought.
Nagsimula kami na relax lang because handling many students wasn't a big issue anymore. But as the weeks went by, more challenges began to surface to replace what we just solved.
Challenges that we hadn't anticipated, and those that pushed our workload and stress levels through the roof.
These were challenges regarding:
◾ Hiring
◾ Management
◾ Culture
◾ Core Values
◾ Margins
◾ Accounting
◾ Communication
◾ Infrastructure
And just the overall business complexity.
Due to my lack of experience and ignorance, I wasn't able to anticipate many of these, and they caught us off guard.
Push lang ako ng push because all I had was that '𝗯𝗹𝗶𝗻𝗱 𝗱𝗲𝘀𝗶𝗿𝗲'.
Comparing it to video games, it's like entering a level 50 dungeon when you're still at level 10 and you don't even have a map to navigate the terrain. It's that challenging.
Even Vanessa Lau (a famous content creator on IG/YouTube) mentioned this in her recent video titled 'Why I Quit'.
She refers to it as '𝗧𝗵𝗲 𝗦𝗰𝗮𝗹𝗲 𝗧𝗿𝗮𝗽'..
.. indicating that as the business grows, more tasks and responsibilities pile up, making it feel like an endless cycle.
She said (paraphrasing):
"𝘛𝘩𝘪𝘴 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘩𝘢𝘥 𝘵𝘶𝘳𝘯𝘦𝘥 𝘪𝘯𝘵𝘰 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘐 𝘥𝘪𝘥𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘦 𝘢𝘯𝘺𝘮𝘰𝘳𝘦.
𝘐 𝘭𝘦𝘧𝘵 𝘮𝘺 9-5 𝘫𝘰𝘣 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦𝘥𝘰𝘮, 𝘰𝘯𝘭𝘺 𝘵𝘰 𝘸𝘰𝘳𝘬 24/7 𝘪𝘯 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴."
Totally. Absolutely. Right on point.
I'm not the type to complain about hard work, but I felt that. 😦
After a while, dun na ko napa-isip. Napa-reflect. Napa-journal ng mas madami.
To get myself to answer this horrifying question:
"𝙂𝙪𝙨𝙩𝙤 𝙠𝙤 𝙥𝙖 𝙗𝙖 '𝙩𝙤?"
After all, these weren't what I signed up for.
𝟯 𝗕𝗜𝗚𝗚𝗘𝗦𝗧 𝗟𝗘𝗦𝗦𝗢𝗡𝗦
After asking the same question for weeks, I thought about the things that led me to this point and learned some important lessons.
And from these lessons, I found my answer.
While these lessons brought clarity to my recent business/life challenge, I realized they aren't just for me—they apply universally (even outside business).
So, I want to share them with you.
If you're someone who enjoys improving your life, business, money, relationships, fitness, and happiness, you'll find these lessons valuable.
Ignore them, and you might end up feeling frustrated, disappointed, and realizing you've been climbing the wrong ladder all along.
📍 𝗟𝗘𝗦𝗦𝗢𝗡 #𝟭: 𝗠𝗢𝗥𝗘 𝗜𝗦 𝗡𝗢𝗧 𝗔𝗟𝗪𝗔𝗬𝗦 𝗕𝗘𝗧𝗧𝗘𝗥
One of humanity's fallacies is the belief that having more is automatically better. Kahit pa logically alam naman natin na hindi, our reaction is automatic. It's biological.
More means more resources, and more resources mean a better chance of survival.
That's why we aim (even unconsciously) for more goals, more achievements, more money, more love, a bigger company, etc.
But in reality, that's not entirely true. You can't just have more and more without also exaggerating the other side of it.
Yan yung tinatawag na '𝗱𝗶𝗺𝗶𝗻𝗶𝘀𝗵𝗶𝗻𝗴 𝗿𝗲𝘁𝘂𝗿𝗻𝘀'.
It's like when you're craving love and you get just enough of it, it feels good. But when you're overly showered by it... UMAY!
Similarly, in fitness, there's this thing called '𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝗮𝗯𝗹𝗲 (𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴) 𝗩𝗼𝗹𝘂𝗺𝗲' in which your body can handle just enough workout stress and past that, you start impeding your progress.
Heck, even sa mga simpleng bagay applicable 'to like sa pagkain (overeat), pag-inom ng gamot (overdose), at pag-tulog (oversleep).
**𝘛𝘳𝘺 𝘴𝘭𝘦𝘦𝘱𝘪𝘯𝘨 𝘧𝘰𝘳 16 𝘩𝘰𝘶𝘳𝘴 𝘢𝘯𝘥 𝘵𝘦𝘭𝘭 𝘮𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘧𝘦𝘦𝘭 𝘮𝘰𝘳𝘦 𝘦𝘯𝘦𝘳𝘨𝘪𝘻𝘦𝘥
And that's what I had experienced.
I sought for more thinking that it's just going to give me more of what I want, but what magnified (at my experience level) was the other side.
I even told my friend that I'm sure that if we get to our first billion, there will be a moment when we say, "𝘯𝘢𝘬𝘢𝘬𝘢𝘮𝘪𝘴𝘴 𝘱𝘢𝘭𝘢 𝘺𝘶𝘯𝘨 𝘴𝘢𝘬𝘵𝘰𝘯𝘨 𝘱𝘦𝘳𝘢 𝘭𝘢𝘯𝘨".
Sabi nga nila, sa lahat ng bagay, "𝘮𝘢𝘴𝘢𝘮𝘢 𝘢𝘯𝘨 𝘴𝘰𝘣𝘳𝘢", and I'm inclined to believe that it's truer than I initially thought.
📍 𝗟𝗘𝗦𝗦𝗢𝗡 #𝟮: 𝗠𝗢𝗥𝗘 𝗖𝗔𝗡 𝗦𝗢𝗠𝗘𝗧𝗜𝗠𝗘𝗦 𝗕𝗘 𝗕𝗘𝗧𝗧𝗘𝗥, 𝗕𝗨𝗧 𝗔𝗡𝗧𝗜𝗖𝗜𝗣𝗔𝗧𝗘 𝗧𝗛𝗔𝗧 𝗜𝗧 𝗠𝗜𝗚𝗛𝗧 𝗡𝗢𝗧 𝗕𝗘 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗘𝗫𝗣𝗘𝗖𝗧
In life, and in our innate pursuit of wanting more, we often compare situations to simply tossing a coin, expecting just two outcomes.
It's either A will happen, or B will happen, and we aim to prepare for both.
But in reality, it's more complicated than that; our desires can lead to many different things, not just two. Na kahit nag-prepare naman tayo for many possibilities, life still surprises us with another.
Imagine a coin with thousands of sides— that's how complex life is.
So for me, it's safe to say that:
𝗠𝗼𝗿𝗲 ≠ 𝗕𝗲𝘁𝘁𝗲𝗿
𝗠𝗼𝗿𝗲 = 𝗨𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱
**𝘞𝘩𝘦𝘵𝘩𝘦𝘳 '𝘮𝘰𝘳𝘦' 𝘪𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘰𝘳 𝘸𝘰𝘳𝘴𝘦 𝘥𝘦𝘱𝘦𝘯𝘥𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘮𝘦𝘢𝘯𝘪𝘯𝘨 𝘺𝘰𝘶 𝘨𝘪𝘷𝘦 𝘪𝘵 𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘨𝘰𝘢𝘭𝘴 & 𝘷𝘢𝘭𝘶𝘦𝘴.
The amazing thing about us high achievers is that we are 'too optimistic' about everything.
Syempre, trained tayo to look for the 'good' because we're taught to consistently find our wins in our days, weeks, and months...
...to the point that it becomes our only lens, na ang nakikita na lang natin are the 'positives' and nothing else.
This is called '𝗕𝗹𝗶𝗻𝗱 𝗗𝗲𝘀𝗶𝗿𝗲', and it's both a strength and a weakness for high achievers.
While optimism is powerful, blind desire can be dangerous as it often results in decisions with unforeseen negative outcomes.
And that's precisely what happened to me recently.
I just kept aiming for 'more', and although I had an idea of what I was getting into and the possible consequences of my decisions...
...the things that happened were way beyond my expectations—things that were outside my realm of preferences and aspirations.
Dito ko na-remind that life is more complex than just two sides of a coin or six sides of a dice.
It's far beyond that.
📍 𝗟𝗘𝗦𝗦𝗢𝗡 #𝟯: 𝗢𝗨𝗥 𝗗𝗘𝗦𝗜𝗥𝗘𝗦 𝗖𝗢𝗠𝗘 𝗔𝗧 𝗔 𝗣𝗥𝗜𝗖𝗘
And if you're not ready for it, it can truly shake you to the core.
Think about it..
When was the last time you desired for something 'more' or 'better'?
Kanina? Kahapon? 6 months ago? Last year?
And when you had this desire, did it demand more from you? Like..
✔️ More time?
✔️ More effort?
✔️ More money?
✔️ More resources?
✔️ More knowledge?
✔️ More skills?
✔️ More responsibilities?
✔️ Better mindset?
Yes, of course.
𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂𝗿 𝗱𝗲𝘀𝗶𝗿𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗳𝗿𝗲𝗲; 𝘁𝗵𝗲𝘆 𝗰𝗼𝗺𝗲 𝗮𝘁 𝗮 𝗰𝗼𝘀𝘁.
The bigger they are, the higher the pay.
This is why you cannot achieve a level 10 in health, wealth, or relationships with a level 1 mindset, habits, and skills.
You have to PAY by upgrading yourself.
Sabi nga sa famous quote:
"𝘚𝘶𝘤𝘤𝘦𝘴𝘴 𝘪𝘴 𝘯𝘦𝘷𝘦𝘳 𝘰𝘸𝘯𝘦𝘥, 𝘪𝘵 𝘪𝘴 𝘳𝘦𝘯𝘵𝘦𝘥, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘦𝘯𝘵 𝘪𝘴 𝘥𝘶𝘦 𝘦𝘷𝘦𝘳𝘺 𝘥𝘢𝘺."
But here's the tricky part.
When paying for the cost of your desire, you're not just paying for the desire itself. Instead, you're paying extra for:
❌ the other sides of your desire that you're aware of but don't want
❌ the other sides of your desire that you're not aware of and that you may not want
✖️ the cost of dealing with things you didn't know were part of your desire that you may not want
✖️ the cost of not knowing the other sides of your desire
Yung mga ayaw mo at hindi mo inexpect, ayan yung may pinaka-malaking bayad.
Imagine your desire as something sold to you by a budol salesman for a 𝗼𝗻𝗲-𝘁𝗶𝗺𝗲 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗼𝗳 ₱𝟵𝟵𝟵...
...only to discover numerous additional charges of ₱𝟵𝟵,𝟬𝟬𝟬...
... 𝗲𝘃𝗲𝗿𝘆. 𝘀𝗶𝗻𝗴𝗹𝗲. 𝘄𝗲𝗲𝗸. 😭
Sucks, right?
Welcome to life. And congratulations for 'budol-ed' by the Universe itself. 🤪
And this is what I experienced recently.
Nakalimutan ko na yung pag pursue ng vision ko will place progressively greater demands on me.
Akala ko when I reach a certain level, kokonti na yung challenges, hindi pala.
I got reminded that life/business is not really problem-solving; it's problem-replacing.
Sabi nga sa pinanood ko na movie a couple of days ago, 'Equalizer':
"𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘱𝘳𝘢𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘳𝘢𝘪𝘯, 𝘺𝘰𝘶 𝘨𝘰𝘵 𝘵𝘰 𝘥𝘦𝘢𝘭 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘮𝘶𝘥, 𝘵𝘰𝘰."
𝗧𝗛𝗘 𝗕𝗜𝗚 𝗥𝗘𝗔𝗟𝗜𝗭𝗔𝗧𝗜𝗢𝗡: 𝗪𝗥𝗔𝗣𝗣𝗜𝗡𝗚 𝗜𝗧 𝗨𝗣
So, am I willing to deal with the mud?
Gusto ko pa nga ba ituloy 'to?
As I reflected on the lessons above, I realized that to complete the final piece of my answer, I needed to go back to my 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘃𝗶𝘀𝗶𝗼𝗻.
Not my business vision, but my personal one.
And that, for me, means reaching what I call a '𝗹𝗲𝘃𝗲𝗹 𝟵𝟵 𝗹𝗶𝗳𝗲'.
Inspired by 𝘙𝘰𝘭𝘦-𝘗𝘭𝘢𝘺𝘪𝘯𝘨 𝘎𝘢𝘮𝘦𝘴 (𝘙𝘗𝘎𝘴), I've long decided to play the infinite game, always staying curious about the skills, weapons, armors, and exclusive areas I can unlock with each level gained... ​ ​
...and continuing to play until my last day on Earth.
With this, I became certain about my answer. ⚡
Being reminded that my pursuit of a '𝗹𝗲𝘃𝗲𝗹 𝟵𝟵 𝗹𝗶𝗳𝗲'' involves:
✅ Facing bigger challenges to continue leveling up
✅ Improving self-management to handle even more stressors
✅ Acquiring more skills to serve, impact, and influence more people
✅ Becoming a great leader to produce more and better leaders
These lessons inspired me to embrace the challenge of becoming even better.
Instead of treating the '𝗦𝗰𝗮𝗹𝗲 𝗧𝗿𝗮𝗽' as something negative, I now see it as another big boss to beat.
Expecting that there's another after that, and another, and another, yet, I'm willing to pay the price. ✊
My hope for you in reading this post is not to discourage you in pursuing 'more' and 'better' things in your life, but to make you reflect.
To make you ask yourself kung ito ba talaga yung gusto mo.
And if yes, it's to prepare you for what's to come.
Because I'm sure after knowing all these and you still say yes, your resolve will be stronger, and your chances of enjoying the journey will be much higher.
And if you decide that it's not for you, then good. That saves a lot of time for you to transition to pursuing what you really want. 😊
So if it's not obvious yet...
Circling back one last time to this nagging question:
"𝙂𝙪𝙨𝙩𝙤 𝙠𝙤 𝙥𝙖 𝙗𝙖 '𝙩𝙤?"
🔍 Despite knowing that more is not always better and there are diminishing returns...
🔍 Despite realizing that life is like a coin with a thousand sides and I can't always get what I expect...
🔍 Despite being reminded that my big dreams come at a big price, and I have to pay for the additional charges na ayaw ko...
Even after all these...
𝗜'𝗺 𝗻𝗼𝘄 𝟭𝟬𝟬% 𝘀𝘂𝗿𝗲 𝗻𝗮 𝗬𝗘𝗦 𝗮𝗻𝗴 𝘀𝗮𝗴𝗼𝘁 𝗸𝗼. 😊🚀
𝐏.𝐒
How about you?
Having a glimpse of the price you may have to pay..
Will you still say 𝗬𝗘𝗦 to your dreams? 🙂
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